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Navdeep Reddy: relentlessly driven to create the best possible solution

Enplug’s DisplayOS is the operating system for displays in businesses, which transforms any TV or display into a real-time marketing tool. Enplug is used by global companies like WeWork, Porsche, Marriott. Enplug has been profiled in the Wall Street Journal, Forbes, Inc., Fast Co., VentureBeat, TechCrunch, and Fox News.

About Navdeep Reddy

Navdeep Reddy is Co-Founder & Chief Information Officer at Enplug

Question: Tell us something about your professional journey and what keeps you motivated at your current organization?

Navdeep Ready: I always had an affinity for start-ups – not the traditional Silicon Valley stories; but the individuals and groups who would ‘do it for its own sake’ – ranging from organizations like the GNU Project to “scene” groups. I had a chance to interact with many organizations doing freelance work, and also had the opportunity to be a part of a ‘traditional’ corporate structure. I got to see firsthand the systemic issues that can arise from different types of structure, and resolved to be in an environment that would actively respond to such problems.

Our team is relentlessly driven to create the best possible solution. ESR once said "…the most dangerous enemy of a better solution is an existing codebase that is just good enough." We take this to heart, and have a mission to innovate for innovations sake. The reason why we are able to this is because everyone at Enplug loves what they do, and love working with the people around them. Without the fun, there would be no [good] product, without the product there would be no profit, and without the profit there would be no scale (and no legacy). We’re on track for all three.

Question: What new or upgraded product or service has your company recently introduced to the market?

Navdeep Ready: We’re excited to announce a new partnership with ViewSonic, a leading global provider of visual solution products including displays. With our new ViewSonic display partnership, Enplug’s digital signage software will come pre-installed on ViewSonic’s Smart Signage displays.

DisplayOS for VARS/SIs, Manufacturers & Software Developers:

Manufacturers: Easily embed the most extensible and turnkey cloud signage solution into any of your products. Transform your hardware device into turnkey complete solutions.

Value added resellers: Introduce your customers to the best user experience on the market. Easy to deploy and extremely low overhead.

Systems Integrators: The easiest way to instantly offer the full range of signage solutions to your clients. Integration has never been easier.

Software Developers: Leverage the powerful Enplug SDK to deploy your own public or private apps to the DisplayOS platform. Monetize via the Open App Market with exposure to thousands of businesses using Enplug or create custom apps for your clients. Let us handle all the overhead so you can maximize your engineering resources.

Question: How do your customers benefit from your company's products and services?

Navdeep Ready: Enplug Display is the easiest way to put digital content onto any display(s). From your account dashboard you can browse our collection of apps including Live Social Wall, Images & Video, Waitlist, News and more to customize your display with. Any changes you make are instantly updated to your display.Enplug Display is perfect for events, businesses, offices, franchises, and even personal use.

Company: Enplug
Culver City, California, USA

Founded in: 2012
CEO: Nanxi Liu
Public or Private: Private
Head Office in Country: United States
Products and Services: Enplug DisplayOS

Company’s Goals:Enplug’s mission is to become the de facto platform for public computing – bringing the revolutionary developments of the web into the physical world. We are currently in the age of mobile, and while the internet and device technologies have ushered in era of unprecedented connectivity – this is all happening on small screens in the hands (or glasses) of users, reducing real life interactions between individuals. Enplug and public computing will reestablish, enhance, and generate connections between individuals in the real world.
Key Words: Digital Sigange
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