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Public Relations and Marketing Campaigns

The "Marketing and Public Relations" Awards categories have been greatly expanded to include more categories from this year onwards in the overall Golden Bridge Awards program.

CATEGORIES GUIDELINES

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PR and Marketing Campaign Categories
Arts, Entertainment & Media Campaign of the the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Best In-House Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Best Use of Audio/Video (Broadcast) This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Best Use of Research/Measurement This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Best Use of Social Media/Digital This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Business-to-Business Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Cause-Related Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Community Awareness/Outreach Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Consumer Launch Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Corporate Branding Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Crisis or Issues Management Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Employee Communications Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Global Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Healthcare Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Hospitality & Leisure Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Investor/Financial Communications Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Multicultural Marketing Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Nonprofit Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Product Brand Development Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Promotional Event Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Public Affairs Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Public Sector Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Small-Budget Marketing Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Start-Ups and Small Businesses Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
Technology Campaign of the Year This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW
All Other Campaigns (not listed above) This could be a PR campaign, or a Marketing Campaign or an In-House Campaign. A PR agency can self-nominate itself for this category. Or a company can self nominate itself. NOMINATE ONLINE NOW

This is the information we will require in the online nomination form for all the above "Public Relations and Marketing Campaigns" categories:

Title of Campaign: 


Are you nominating a PR Agency or a Vendor?:
Choose either PR Agency or Vendor (not both)


In less than 250 words please summarize the goals, and accomplishments of this campaign:


List here any supporting URL links to support or supplement the above e.g. press releases, events you recently participated in, etc. Please enclose each web-link in brackets: [www.abcdefgh.com], etc.:


Provide a brief (up to 100 words) description about the company you are nominating including year founded, etc.:
A PR agency should describe their own agency here if a PR agency has been nominated. If a vendor has been nominated then describe the vendor profile here.
DOWNLOAD NOW A BLANK COPY OF THE ABOVE QUESTIONS TO MAKE YOUR DRAFT ANSWERS
Categories may be revised without any notice.

Also submit your nominations for the following Golden Bridge Awards Program sections:

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“We are honored to be recognized for the dedication and work spent on helping our clients succeed in emerging technology markets like social media and mobility. We are passionate about helping emerging and mid-size technology companies get the recognition they deserve for being innovative and changing the way people and businesses communicate with one another.”

Leah Gabriel Nurik, President, Gabriel Marketing Group

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Questions/Comments - send email to nominations [@] goldenbridgeawards [dot] com

 
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ALSO SUBMIT YOUR NOMINATIONS FOR THESE AWARDS:

Info Security's Product Excellence Awards

Technology Industry's Hot Companies and Best Products Awards
Past Winners

Best Consumer Product/Service Award

Novatel Wireless Inc. for MiFi 2200

Absolute Software for Computrace LoJack for Laptops

IronKey for IronKey Personal


Best PR Agency of the Year (2010)

Loughlin/Michaels Group in the Boutique Category

MWW Group in the Midsize Category

Ogilvy Public Relations in the Large Category


Best In-House Marketing/Corporate Project

RightNow Technologies for "The launch of the Cloud Monitor"

NetWitness Corporation for "The launch of a freeware version of commercial product NetWitness Investigator".

Ingenix for "It's Personal Data Privacy & Security Campaign"

Phoenix Technologies for "External consumer-oriented communications and marketing campaign to announce the public availability of HyperSpace at the Consumer Electronics Show (CES) in Las Vegas."

Tableau Software for "Launching a new free product called Tableau Public to a new audience."

Symantec Corportation for "Global campaign to bring the reality of cybercrime to the forefront and position new products (Norton Internet Security 2010 and Norton AntiVirus 2010) as the leading solutions for online threat protection."


Campaign of the Year Awards

Mac Strategies Group Inc. for Crisis or Issues Management

Mac Strategies Group Inc. for Public Affairs

StrategicAmpersand for Community Awareness/Outreach

StrategicAmpersand for Green/Eco-Friendly

Gutenberg Communications for Business-to-Business

Vantage Communications for Best Use of Integrated Communications

Affect Strategies for Best Use of Integrated Communications

Madison Alexander PR for Technology

Ventana Public Relations for Best Use of Social Media/Digital


PR Excellence (Best Practice) Award

Cincom Systems Inc. for Cincom Launches Social Media Newsroom: Provides More than News

Ogilvy Public Relations for Building relationships with online influencers who have helped Intel better communicate with tech-savvy consumers who are active in social media


Best PR Professional (Young or Established) or PR Team

Gutenberg Communications Team - Global Wipro Technologies™

Matthew Zintel - Managing Director at Zintel Public Relations

Maureen Robusto - PR Manager at Dyadem


People' Choice Awards

Netflix for Instant Streaming Entertainment

Subway for "Subway's $5 dollar footlong sandwiches"

Activision Inc. for "Call of Duty: Modern Warfare 2"

Mazda for "2010 MAZDA3 4door Compact Car"

Costco for "Kirkland Signature Vodka"

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